My name is Rob Woodbridge. I write about something I call the common sense revolution.

Office…schmoffice…

Corporate America is about to be tested. There is a revolution that is underway that will challenge even the most financially secure companies in a way that has never before been seen. The fundamentals of how and where work gets done is changing. For the first time since office buildings,…

Be unique or be gone

We’ve all heard the story of Billy Bean by now. The GM of the Oakland A’s who was immortalized in the Michael Lewis book Moneyball and had Brad Pitt play him in the movie adaptation. As a baseball fan and stats geek, this book was one of the most accessible…

Privacy vs Utility

“Can I get your postal code?” We’ve all had this question as we check out of our grocery store or local Ikea. Companies looking for our data to help them service us better. The optimist in me hopes that retailers ask for your postal code to better understand what parts…

The REAL Innovators Dilemma

Do something different. Challenge the status quo. Don’t build something that already exists. Stop building features, build products that move people. Be innovative. Be first. Be unique. This is the pressure and scrutiny of every single idea that gets floated by every single entrepreneur in the world. It is a…

Get one idea

It seems as though I am always consuming content. A nonstop treadmill of daily news, ideas-based podcasts, audiobooks, books books, documentaries, reality television and the fictional worlds of Bobby Axelrod and John Dutton. It’s a lot. When I pull in content my goal isn’t to learn every concept that is…

Fight for your people

Imagine having a baseball team with two future Hall of Fame players on it during the same season. Then picture that team stacked with perennial all-stars and a 74-40 record (best in the major leagues) and heading into the second half of August with a 6 game lead on the…

A guy like me

When I was younger, in my early 20’s or thereabouts, and starting my first technology business, I was seeking advice and building my network. After each meeting with someone I would ask if they could make a recommendation of anyone else I should meet within the community. Invariably they would…

Never confuse movement and action

After most dinners, my kids ask for the natural nightcap to a great meal — dessert. We go through a back and forth that usually sounds like this: Me: “How many steps have you taken? You know the rule, if you don’t hit your step goal there is no dessert.”…

How to operate in the new COVID-19 world

“And one thing change’ll bring is somethin’ new” Steve Earle There are times in history that are always discussed by the elders as before and after it. There was a time before electricity altered the working day. A time before the Internet made everything and everyone in the world accessible….

Fighting to not lose

I’ve had a number of conversations over the last couple of weeks during this pandemic about fighting to win versus fighting to not lose. They were spurred by the global shutdown but they are rooted in two very different business philosophies. It is hard to talk about pushing for growth…

A little clarity please

Does this sound familiar? You decide to take a family vacation one morning so you pack up the car full of things you may need on that vacation, gather up the kids and the dog, jump in the car and then figure out where you want to go. It seems…

You need to have a reading strategy

I don’t think I finished my first book, cover to cover, until I was 13. It was as if my eyelids responded to words on a page like they were tiny sleeping pills, each one just…making…my…eyes…so……..heavy. I couldn’t read without falling asleep. So I didn’t. In high school and university…

The four horsemen coming from the apocalypse

Do you remember that scene from Austin Powers? That scene has been playing out in my head as we slowly emerge from the clutches of the pandemic and head into the next great unknown. It’s very clear that recovery will look like a good old recession but one the likes…

Be the first to scale

This twitter post by Hiten is as perfect a sentence that can be written and should give hope to every entrepreneur out there. You don’t need to invent the industry, you don’t need to be a pioneer and pave the way and you certainly don’t need to give up because…

You need multiple streams

If you can sing you are a threat. If you can sing and dance you are a double threat. If you can sing, dance and act you are a triple threat. The difference between them is that you can make a living doing one or all of them. The more…