This happens all too often in early stage companies.
You think you’ve been clear on direction.
You think you’ve been clear on initiatives.
You think you’ve been clear on requirements.
Everyone thinks they are clear on direction.
Everyone thinks they are clear on initiatives.
Everyone thinks they are clear on requirements.
But somehow everyone is moving in the opposite direction of each other but thinking they are in tandem.
This happens when responsibility is misdiagnosed as ownership.
Product doesn’t own a release. The entire company does.
Marketing doesn’t own an initiative or program. The entire company does.
HR doesn’t own hiring or the first day experience. The entire company does.
Sales doesn’t own the customer. The entire company does.
Delegating or abdicating ownership creates fiefdoms and finger pointing, wastes time and slows growth.