You can’t aim to sell

It is every startup team’s hope — that they are building something that puts them in front of someone else that wants to buy their company.

What they aim for will determine if that will ever happen.

If the goal is to have an option to sell, there is only one way to make that happen and that is simply to build a business or product that has a chance to get bought.

The difference between selling and getting bought is a mile wide and 1000 miles deep.

Selling as an aim means the work hasn’t been done well enough to gain the right attention to get bought.

Getting bought is the culmination of finding the right product, solving for the right customer at the right time while building a real business.

Selling is not a strategy, it is the outcome of the strategy.