The lost art of resilience

Nobody explains resilience better than Rocky:

“But it ain’t how hard you hit; it’s about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done.”

Building a company is an intense life sprint that tests resiliency every single day.

It wasn’t too long ago that starting a company required a business plan, a bank loan and a full-time commitment. None of those are necessary today and that makes for a diminishing amount of resilience in the entrepreneurial wastewater.

It is easy to start something today. The infrastructure and the playbooks are right there. Everyone is building in the open and ideas flow at breakneck speeds. Start a store on Shopify, sell subscription boxes, become an influencer, write a newsletter, become a coach, the “things to start” stack is endless.

The hard part is sticking with it. Most ideas aren’t worth the effort and those that are worth it are hard to get going so most people give up on them too easily.

Resilience is a muscle reserved for belief and commitment. No part time founders succeed. You can’t be one foot in or it’s just a hobby.

Stepping in the ring is easy. Getting hit repeatedly isn’t.