My name is Rob Woodbridge. I write about something I call the common sense revolution.

Check your ego

We all have an ego. It varies in size, weight and visibility, but we all have one. It is human nature to want to mean something in the world or to be admired for something that we’ve accomplished. It starts as a child looking for approval from a parent or…

For the love of it

When I was a kid I only loved Elvis Presley and baseball. These were both incredibly important and influential in their own way but weren’t things that I could realistically do anything with. But go ahead and ask me who played centre field for the Montreal Expos in 1983. Then…

Don’t fail fast, learn fast

Failure used to be a thing to avoid. The last thing you’d ever want to do is fail — especially at business. This fear of failure was motivation. Failure was hard to admit and harder to recover from mostly because of the way we interpret the perception of others on…

The video call culture

I prefer video calls. There is something to be said about seeing the other person respond to the conversation in real time. Body language is reactive and those nuances are irreplaceable if you plan on having meaningful conversations that move your business. The thing that makes video so powerful is…

Change in real time

We are all having a hard time as we try to rationalize the impact that a global pandemic has had on the way we live. It’s horrific and fascinating. Horrific because of the massive economic and social damage it has inflicted so quickly. Fascinating because it is forcing a decade…

Was this a glitch in the Matrix?

Sometimes I honestly think we are living in a massive life simulation. That our ancestors actually managed to upload humanity into a computer and we are all figments of this experiment. Humanity’s evolution is playing out in a box somewhere — the culmination of all our technical achievements. The great…

The Canadian Innovation New Deal

This generation of Canadian innovation certainly does stand on the shoulders of giants. There is an invention legacy in Canada that, given our population, outperforms most other countries. Our inventions have had transitional impact at a global scale — back when we took it seriously as a nation. It is…

The first half century

I just turned 50. Age was never something that shook me. Maybe when I was younger I would think about being 50 and wonder how anyone can be that old and still mean something. I think I was pretty dumb. As far as milestone ages go this is one. The…

Transparent leadership

When the 2009 financial crisis hit my company I was confident we could ride it out. We had endured a pretty rough ride but our revenue was well up year over year. Sure, it was revenue that was harder to find but we did it. Then early 2010 happened and…

The right grey hairs

When I was in my 20’s and knew everything I would wonder why anyone would listen to ANYONE with grey hair. They wrote books instead of blogs. They still listened to CDs instead of downloading music from Napster. They wore suits not hoodies. They were OLD. What real value could…

Survivors Remorse

Nearly 6 million Canadians have either lost their job or been impacted because of the pandemic so far. That’s nearly 1 of every 6 people in the country. Words that are floating around like “unprecedented” don’t even accurately describe what is going on. I think we have to invent a…

Delivery IS the product

If there is one thing that this COVID19 pandemic has shown us is the power in delivery. Most of us have had a good delivery experience and, of course, we’ve all had a nightmare experience. That’s because for most of the history of deliveries it has been an afterthought, a…

Data is the New Electricity…not Oil

Data has been called the new oil but given that oil is used by all but controlled by few, we need to rethink this analogy. Data should be like electricity.