My name is Rob Woodbridge. I write about something I call the common sense revolution.

The Post-COVID downtown

And where do we go from here?Which is a way that’s clear. Rock on: David Essex We are over 80 days confined to home and are mostly a mixed bag of anxiety and anticipation as our economy slowly rolls open. We’ve never been here before. We’ve never had this kind…

How to mentor right

Do you have mentor envy? I always do when I hear about co-workers or friends talking about meeting their mentors for coffee or bouncing an idea off their mentors. Where are all these mentors and why don’t I have one anymore? One of the greatest things to do for your…

From hustler to operator

Hustling Is a young mind’s game. That doesn’t mean that it is only for the young, it means that to do it all the time is to waste energy that could be used better elsewhere. My first thought when someone says the word hustle is of James Spader in any…

Find the wedge

Creating something out of nothing is incredibly difficult. Think about what that means. An idea occurs, usually as a cumulative result of years of subconscious data gathering and observation. Then the idea is somehow articulated and refined and built. A million things have to go right to succeed and a…

Why hardware is so hard

It takes a certain kind of crazy to get into building a company around hardware. To invent something from scratch that people find valuable is hard enough at the best of times, to do it by creating a physical manifestation of that is near impossible for many reasons. Then to…

Love the work.

I love working. I love that feeling when you know you are contributing to building something greater than just you. Call it work ethic or elbow grease or being reliable — call it whatever you want — but doing the work is what makes me happy. This wasn’t always the…

Check your ego

We all have an ego. It varies in size, weight and visibility, but we all have one. It is human nature to want to mean something in the world or to be admired for something that we’ve accomplished. It starts as a child looking for approval from a parent or…

For the love of it

When I was a kid I only loved Elvis Presley and baseball. These were both incredibly important and influential in their own way but weren’t things that I could realistically do anything with. But go ahead and ask me who played centre field for the Montreal Expos in 1983. Then…

Don’t fail fast, learn fast

Failure used to be a thing to avoid. The last thing you’d ever want to do is fail — especially at business. This fear of failure was motivation. Failure was hard to admit and harder to recover from mostly because of the way we interpret the perception of others on…

The video call culture

I prefer video calls. There is something to be said about seeing the other person respond to the conversation in real time. Body language is reactive and those nuances are irreplaceable if you plan on having meaningful conversations that move your business. The thing that makes video so powerful is…

Change in real time

We are all having a hard time as we try to rationalize the impact that a global pandemic has had on the way we live. It’s horrific and fascinating. Horrific because of the massive economic and social damage it has inflicted so quickly. Fascinating because it is forcing a decade…

Was this a glitch in the Matrix?

Sometimes I honestly think we are living in a massive life simulation. That our ancestors actually managed to upload humanity into a computer and we are all figments of this experiment. Humanity’s evolution is playing out in a box somewhere — the culmination of all our technical achievements. The great…

The Canadian Innovation New Deal

This generation of Canadian innovation certainly does stand on the shoulders of giants. There is an invention legacy in Canada that, given our population, outperforms most other countries. Our inventions have had transitional impact at a global scale — back when we took it seriously as a nation. It is…