Kill the (be)cause
Most of the challenges of building a business are a direct result of ignoring the “because”.
I’m Rob.
I’ve been starting, running, and occasionally saving companies for over 30 years… Now I’m co-founder and COO of Trexity. We’ve done over 2 million deliveries. I’ve personally done more of them than I’d like to admit.
Brand new to the site? I suggest you start here
The lost art of resilience
Nobody explains resilience better than Rocky.
The Bravado Bullshit
There is no part of a startup that is easy.
Fighting overwhelm
Sometimes it’s not doing too little that hurts a startup. It’s doing too much at the same time.
My worst meeting
It still haunts me.
Digging holes
For a long time I didn’t really understand what hard work is. Most young people don’t but it’s really not their fault.
Distractions.
Running a start up is full-frontal. Things come at you from everywhere.
Positioning.
It nearly broke us.
Your mission
Business is self-serving and this is the problem.
A simple price to pay
We tried dynamic pricing. It made perfect sense on paper. Here’s why we killed it.
Manual Productivity
New productivity app? I’ve tried it.
The Urgent vs The Important
This is the biggest stumbling block for early stage companies
The Founder Origin Story
Every founder has an origin story.
Fast twitch + Slow twitch
Startups are a series of back-to-back marathons.
Assume it’s no
Raising any kind of investment outside of friends and family is one of the hardest things to do as a founder.
Mad startup operating skills
In startups, operating discipline is a muscle but versatility is a skill.
Fix your first impressions
Why customers decide to buy from your company is not a mystery anymore.
Business actualization is bullshit
There is no “end”, just a start and a whole lot of grey.
The perilous plight of the fundraising CEO
There comes a point where the hunt for funding, the very air that startups need, will suffocate and stall the startup.
Are you polishing a turd?
The ultimate test of a founder is to take the red pill.
The lens
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