Distractions.
Running a start up is full-frontal. Things come at you from everywhere.
I’m Rob.
I’ve been starting, running, and occasionally saving companies for over 30 years… Now I’m co-founder and COO of Trexity. We’ve done over 2 million deliveries. I’ve personally done more of them than I’d like to admit.
Brand new to the site? I suggest you start here
Positioning.
It nearly broke us.
Your mission
Business is self-serving and this is the problem.
A simple price to pay
We tried dynamic pricing. It made perfect sense on paper. Here’s why we killed it.
Manual Productivity
New productivity app? I’ve tried it.
The Urgent vs The Important
This is the biggest stumbling block for early stage companies
The Founder Origin Story
Every founder has an origin story.
Fast twitch + Slow twitch
Startups are a series of back-to-back marathons.
Assume it’s no
Raising any kind of investment outside of friends and family is one of the hardest things to do as a founder.
Mad startup operating skills
In startups, operating discipline is a muscle but versatility is a skill.
Fix your first impressions
Why customers decide to buy from your company is not a mystery anymore.
Business actualization is bullshit
There is no “end”, just a start and a whole lot of grey.
The perilous plight of the fundraising CEO
There comes a point where the hunt for funding, the very air that startups need, will suffocate and stall the startup.
Are you polishing a turd?
The ultimate test of a founder is to take the red pill.
The lens
…
There’s no coaching in startups
There are 2 cardinal rules in life: There is no crying in baseball and there is no coaching in startups.