Startups are NOT businesses

There is a misconception that you work FOR a startup. This gives it a persona as though it is a real business — one with process and hierarchy and a cadence that allows everyone to breathe. This is simply not true.

To be a part of a startup you need to think of yourself as a group of renegades trying to prove that the idea — whatever it may be as the sands shift beneath everyone — is something WORTHY of becoming a company.

You don’t work FOR a startup, you work ON a startup.