You SHOULD cry over spilled blueberries

On March 17, 1845 the elastic band was patented by Stephen Perry.

179 years later a simple use of Perry’s invention makes for a powerful example of customer service.

Have you ever bought blueberries — or any berries — from a grocery store only to get home to find them free and loose at the bottom of your grocery bin?

One of my local grocery chains has solved this with a simple elastic band, wrapped around the plastic berry container. Problem solved. No crushed berries, no spillage.

This small attention to detail at checkout won’t change the world but focusing on things like this will change your business.