How to get a startup into orbit

The best advice I’ve ever read about starting a company is to not over-engineer the offering.

I think of startups as rockets trying to get into orbit. The challenge is so complex that most don’t even make it to the launchpad properly ready for launch.

To get a startup 1 inch off the ground so many things need to go right. It needs to be built for purpose, proven in the market to make a different to someone, fabricated (or coded) to work, packaged, sold and shipped.

Building too much, too soon is the same as trying to move a rocket with less fuel than required.

Building too little burns out before reaching the needed velocity.

Physics and friction are constant drags on a company’s velocity and nothing is more important than getting the mix right for that first inch of motion.