Dilution

There is a cost of doing business — any business — and that cost always comes in the form of dilution.

Real VCs make decisions and move on

The all-too-common knock against venture capitalists is that they never make up their mind. They lead founders on, always asking for more proof points only to disappear or finally say no months too late.

Assume it’s no

Raising any kind of investment outside of friends and family is one of the hardest things to do as a founder.