Most businesses are obsessed with incremental growth because it feels safe. Double your revenue? Sure, you can probably do that by working harder, hiring more people, and optimizing what you’re already doing.
But here’s the thing about 10X growth: it’s actually easier than doubling because it forces you to be honest about what really matters.
When you’re trying to double revenue, every initiative looks promising. You can chase 50 different opportunities and convince yourself they all make sense. You’ll waste months testing marginal improvements while your core business stays mediocre.
10X growth kills that delusion immediately.
The math is simple: if you want to grow 10X, 90% of what you’re doing today has to stop. Not optimized. Not improved. Stopped.
The Filter Works Automatically
At Trexity, when we started thinking 10X, the questions became brutal:
Should we keep doing single-package deliveries when the unit economics barely work? No. The math doesn’t support 10X growth.
Should we serve every industry that wants delivery? No. Spreading across retail, pharmacy, groceries, and alcohol means we’re mediocre at everything.
Should we keep our current pricing model that prioritizes volume over profit? Absolutely not.
Suddenly, instead of having 200 growth tactics to evaluate, we had 2 that could actually move the needle. Everything else was noise.
Focus Becomes Automatic
The beauty of 10X thinking isn’t that it makes you more ambitious — it makes you more ruthless about saying no.
When someone suggests a new feature that might increase conversion by 5%, the 10X filter asks: “Will this get us to 10X or distract us from what will?”
When a potential client wants a custom solution that doesn’t fit our core model, the answer becomes obvious: “This won’t scale to 10X.”
Most business advice tells you to diversify, hedge your bets, keep your options open. 10X thinking does the opposite by forcing you to bet everything on the 1-2 strategies that actually matter.
The hard part isn’t finding those strategies. It’s having the guts to kill everything else.