Two weeks ago, I shared our 2026 plan with the executive team. Revenue targets. Market expansion. Six new Canadian cities. Clear goals, clear path.
The next day, an enterprise customer asked us to open a US city. And then six more in H1 2026.
Our CEO is in Denver right now.
That’s how fast it happens. The ink wasn’t dry. The plan wasn’t even a week old. And now we’re trying to figure out how to do both: six Canadian cities for all merchants, seven American cities for one enterprise customer we can’t say no to.
The goal hasn’t changed. Revenue. Expansion. Volume. That’s still the target.
But the path? Completely different. More complicated. More stretched. We need to nail our first Canadian city before we commit to more. We need to open US cities in a way that doesn’t drown the team. We need to do all of this without the bandwidth we planned for.
This is terrifyingly exciting. Exhausting. It will stretch us in ways we didn’t budget for.
The goal doesn’t change. The path just got a lot more interesting.