I get asked a lot about the mobile applications that I use regularly so thought I'd put this down in a post. This will be fun to look back on in a few months to see how many are still in use but, for now, here are my first screen apps and why. … [Read more...]
NeoMedia: How the QR code has emerged as the perfect gateway for mobile marketing – with CEO Laura Marriott
July 14, 2011 By View Comments
There has been so much talk about QR codes and 2D barcodes and how they can help market your product or service and then effectively track activity based on those codes. I've also seen some great and not-so-great implementations but what really does work? I set out to find an expert to finally answer that question and the name that kept resurfacing was Laura Marriott, CEO of NeoMedia. This episode focuses on those simple, powerful and misunderstood codes - how and when to use them, why use them and some of the simple ways that you can bring them into your marketing campaigns. We also dive down into the long-term impact of putting this kind of power into the consumer's hands. Enjoy! … [Read more...]
Fooducate: How mobile is the first step to better eating – with co-founder Hemi Weingarten
July 12, 2011 By View Comments
The promise of mobile is all the information we could possibly need or want accessible in context to where we are and what we are doing. No other industry is as rich an opportunity than the food industry - in particular, food shopping and how to eat a healthy, balanced diet. How do you know if a product is "good" for you or really good for you while holding it in your hand? What alternatives are available that may be a better choice? Enter Hemi Weingarten and his talented team that brought you Fooducate. This is the story of that app but it doesn't end there. It is about going beyond the app and changing the way people eat and read labels. It is also the story of a company gaining notoriety is a very competitive and crowded niche, how they … [Read more...]
This Week in Location Based Marketing – Episode 33: PayPal bags Zong, SCVNGR takes Sasquatch green and we heart Roamler
July 11, 2011 By View Comments
Episode 33 recorded July 8, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif Khan This week: Show highlights: 1. Point Inside launches Interact 2. Tata invades the enterprise location based services space 3. Foursquare (finally) launches on Windows Phone 7 and makes iOS and Android users jealous 4. CardFlick goes into beta 5. SCVNGR teams with Esurance and adds green games to the Sasquatch Music Festival … [Read more...]
How mobile has changed the way I read
July 10, 2011 By View Comments
I am was a voracious reader - upwards of 1000 pages per month of mixed content be that books, magazines, newspapers or blog posts. I read a lot, all the time, without stop. Today, I barely read a book a month, I rarely pick up a newspaper and I haven't bought a magazine in months - all thanks to the print-killing combination of my iPad and iPhone. … [Read more...]
Two Guys on Mobile – Episode 22: Mobile’s place in the GDP
July 10, 2011 By View Comments
Episode 22 recorded July 10 2011 Running time: 40 minutes Welcome to Two Guys on Mobile. A weekly web show that focuses on the key stories that are driving our industry. Your hosts are Jeff Bacon and Rob Woodbridge - two mobile industry veterans who bring insight, perspective and expertise to the show each and every week. Hosts: Rob Woodbridge Jeff Bacon This week: Story No. 1 - the only story! We dive into the report that the mobile industry is now generating $1.6 trillion in revenue and accounts for nearly 2% of the global GDP. This isn't a surprise to us and we anticipate it to grow even more but even though we are moving at an incredible clip, this industry is only just begun. Jeff and I dive into a few of the numbers behind this … [Read more...]
